Pengembangan Ekonomi Lokal Berbasis Pembinaan Atlet dan Event Olahraga di Kabupaten Ketapang
DOI:
https://doi.org/10.31004/anthor.v5i5.1529Keywords:
Ekonomi Olahraga, Event Olahraga, Pembinaan Atlet, Pengembangan Ekonomi Lokal, PLS-SEMAbstract
Event olahraga sering diharapkan menggerakkan ekonomi lokal, tetapi keterkaitannya dengan pembinaan atlet yang mendahuluinya jarang diuji dalam satu model. Penelitian ini menganalisis hubungan antara pembinaan atlet, penyelenggaraan event olahraga, dan pengembangan ekonomi lokal di kawasan sekitar Stadion Tentemak, Kabupaten Ketapang, dengan penyelenggaraan event sebagai variabel mediasi. Data survei dari 139 responden yang terdiri atas kelompok olahraga, masyarakat sekitar stadion, dan pelaku UMKM dianalisis menggunakan PLS-SEM. Hasil menunjukkan bahwa pembinaan atlet berpengaruh positif dan signifikan terhadap penyelenggaraan event, dan penyelenggaraan event berpengaruh positif dan signifikan terhadap pengembangan ekonomi lokal yang dipersepsikan. Pembinaan atlet tidak berpengaruh langsung terhadap ekonomi lokal, tetapi berpengaruh secara tidak langsung melalui event, sehingga event menjadi penghubung utama antara pembinaan dan manfaat ekonomi lokal. Keputusan seluruh hipotesis tetap sama pada analisis sensitivitas. Oleh karena itu, perencanaan pembinaan atlet, kalender event, dan pelibatan pelaku usaha lokal perlu dipadukan. Karena ekonomi lokal diukur berdasarkan persepsi responden, temuan ini menggambarkan manfaat yang dirasakan, bukan besaran dampak ekonomi riil.
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