MUKARROMAH, Muflichatul; DWIJAYANTI, Renny. Pengaruh Affiliate Marketing dan Live Streaming terhadap Impulse Buying Produk Tas Bostanten dengan Perceived Enjoyment sebagai Variabel Mediasi: Studi pada Mahasiswa FEB Universitas Negeri Surabaya. ANTHOR: Education and Learning Journal, [S. l.], v. 5, n. 3, p. 1046–1055, 2026. DOI: 10.31004/anthor.v5i3.608. Disponível em: https://anthor.org/anthor/article/view/608. Acesso em: 17 oct. 2026.