ARDIANA, Fika; SULISTYOWATI , Raya. The Effect of Green Marketing Strategy on Consumer Purchase Intention, Mediated by Brand Image and Brand Equity, For Eiger Green Label Products. ANTHOR: Education and Learning Journal, [S. l.], v. 5, n. 4, p. 1146–1159, 2026. DOI: 10.31004/anthor.v5i4.1026. Disponível em: https://anthor.org/anthor/article/view/1026. Acesso em: 17 oct. 2026.